I wanted to let you know about this short book which was released this week.
It takes the principles of story-telling and applies them to thew old of entrepreneurs, marketing and business - and finds so much in common that some words and passages are lifted directly from my book How Stories Really Work.
But here you'll find ideas mentioned nowhere else in the world, even though you will be able to see what I'm talking about operating all around you!
And the best news for you?
It's completely free!
You can download it here.