Your Marketing Strategy
Some thoughts about a future marketing strategy for any small business.
Take a look at your current numbers.
One of the things they mean is that your current actions are yielding that number of items sold - or, to put it in a more detailed way:
Your current website
Your current actions in Sales (calls, emails etc)
Your current leaflet distribution
Your current social media presence and activity
Your current press/advertising presence
Your current brochures and/or catalogues
Your current email output to customers
Your current other marketing output
Your current referral offers and activities
all add up together to produce whatever it is you’re currently getting.
If you want to get beyond that, there are two things that immediately come to mind: