Your Marketing Strategy


Some thoughts about a future marketing strategy for any small business.

Take a look at your current numbers.

One of the things they mean is that your current actions are yielding that number of items sold - or, to put it in a more detailed way:

Your current website

Your current actions in Sales (calls, emails etc)

Your current leaflet distribution

Your current social media presence and activity

Your current press/advertising presence

Your current brochures and/or catalogues

Your current email output to customers

Your current other marketing output

Your current referral offers and activities

all add up together to produce whatever it is you’re currently getting.

If you want to get beyond that, there are two things that immediately come to mind: