The Secret Language of the Customer


How do you define ‘business’? Buying and selling? Doing deals? Money changing hands for something?

Any and all businesses, to be proper businesses at all, must or should be concerned with one thing and one thing only:

The end product of any business is to bring together the customer and the product or service that the customer needs or wants in an exact match.

Sounds obvious, doesn’t it?

But if you really understand this and apply it, this principle will guarantee lasting success for you.

Part of you will want to reject what you’re going to read here as too simple, too obvious or too wild to be real. You’ll be tempted at first to go off into the wilderness in order to be ‘original’ and ‘pioneering’ and depart from these principles. Many do.

The result? Universally unsuccessful businesses.

Many businessmen and women, in ignorance of the principles and models outlined in this book, tend to believe that customers are going to be somehow interested in what the business has to offer regardless of their needs. They build a ‘business-centric’ model. And then grow more and more frantic as it fails.

The truth is that customers look for certain things whether we like it or not. We look for those same things ourselves when we are customers. Fail to provide them and your customers will feel lost, mishandled, disengaged, even betrayed.

Instead, using vacuum power, you’ll have customers who are certain, co-operative, engaged and brimming with loyalty.

‘Business-centric’

At first glance, this thing called ‘business’ appears to be mainly just products and services created by people in the hope that someone will buy them.

But you can’t just create products or services in whatever way you like and expect them to sell or be used. If you don’t get a customer’s interest, you don’t get a sale and you don’t get a lasting success - and therefore certainly not customer commitment.

Whether you want your customer to enjoy your pizza or to walk away with an effective building tool or to contemplate your furniture with a warm glow of satisfaction, you need to ensure that your customer follows you all the way, that you ‘get’ what he or she wants, and that you provide exactly that.

Through these pages you’re going to learn a whole method of communicating as used by successful businesses throughout the last two or three hundred years, whether they knew what they were doing or not. You’ve discovered the secret language of the customer.

Then you’ll be able to build a ‘customer-centric’ model business.

And watch it succeed.

Find out more about vacuum power and how to apply it in the book How Businesses Really Work.

Join the Inner Circle Writers' Group on Facebook

The Inner Circle Writers' Group is all about fiction: what it is all about, how it works, helping you to write and publish it. You can keep up to date with live contributions from members, upload your own fiction, enter competitions and so on:
Tag Cloud

Current Submission Opportunities

Poetica # 2: The Inner Circle Writers' Group Poetry Anthology 2020 is currently open for submissions. Submission guidelines can be found here. 

'The Beacon', a proposed new free e-magazine, is currently open for submissions. Read more about that here.

The Inner Circle Writers' Magazine is currently looking for submissions: short fiction, articles, artwork, news...

Download a pdf guide here:

 

Donate £10.00 today to support Clarendon House as an independent publisher!

Author, Poet, Artist, Mentor, Editor, Educator, Humorist, Entrepreneur

 

Hello, my name is Grant Hudson and what you will see on these pages is a reflection of who I am, my interests, and what I can do for you. 

 

I am a published author and poet, have over 5,000 items of merchandise available featuring my artwork, have edited and published many books, taught many people, made many more laugh (education and laughter go well together) and have delved into business on many levels.

 

Some of you will see yourselves or part of yourselves here.

Join the Inner Circle Writers'Group on Facebook
We use PayPal

© 2018 by Grant P. Hudson. Clarendon House Publications, 76 Coal Pit Lane, Sheffield, South Yorkshire, United Kingdom S36 1AW Email: grant@clarendonhousebooks.com

Website by Wix.com