Speculations on a Conceptual Economy


As I explored the field of business, particularly online business, it quickly struck me how many ’experts’ there are out there, ready to bombard any newcomer with volumes of information about how to succeed in the new golden age of internet marketing and selling. A few years ago, approaching this area gingerly and simply wanting to learn, I found myself watching the prolonged birth of the online entrepreneur, the bright, loud and optimistic figure who was eager to impart to anyone who would listen the many ‘secrets’ that he or she had accumulated. All of them claimed to be millionaires, of course, because what other way was there of measuring success expect in terms of vast amounts of cash?