A Marketing Handbook for Writers: Part Nine - Getting Prospects to Commit Using Blurbs


In this series so far we have explored the parallels between writing fiction and putting together a marketing campaign. Hopefully, you will have realised that there are actually quite a lot of things in common between telling a story and getting someone to buy that story.

One of the problems you face, though, is that there is an awful lot of people (as opposed to a lot of awful people!) trying to do exactly the same as you, i.e. grab enough attention in the marketplace and sell their stories.

I hope that you can see that the primary power generator in marketing your story is the story itself: if you have written a well-crafted tale, it will lend its own power to its own marketing. Stories have their own ‘vacuum power’ - it is largely what they are composed of. You will understand if I again mention my book How Stories Really Work at this point, as it details exactly how to craft a story brimming with the vacuum power necessary to attract readers.

But if we assume that you have a good story, you still need to put together a good marketing campaign. Luckily, as we have seen, this is mainly a matter of extending the same principles that you applied to writing your story outward into the world that your readers occupy.

If you have applied the earlier steps in this handbook, you will have acquired a group of ‘warm prospects’, people who aren’t entirely removed from purchasing your book. Prospects, as we have seen, are defined by their vacuums - they have needs, or they wouldn’t be prospects at all.

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