How to Make Money as a Writer Part Two: Customers
Having hopefully overcome a certain barrier of prejudice when it comes to looking at one’s writing career as a business in Part One, I also introduced you to the four factors involved in making any business work: leads, customers, profit margins and frequency of purchase.
Leads, as we saw last time, are important. A writer cannot and should not expect any book to instantly become a best-seller as soon as it is released largely because of the mechanical unlikelihood that everyone whose needs that book would fulfil would find it on Day One, or even Day Thirty One. Books sell at first because they are placed in hot-beds of potential sales - they are advertised where the people most likely to buy them will see them.