Freelance Writing Part Two
In Part One, we began to look at the layout of newsagents and to recognise that their layout in store is based on circulation figures. With newspapers selling more than 3,000,000 copies in the UK, you might jump to the conclusion that this would be the first area to try to write for. But newspapers deal mostly in news. News, by its nature, is short-lived, immediate, on-the-scene - freelance writing draws its longevity from producing articles with a longer shelf-life. Yes, newspapers are bulked up with all sorts of sections, supplements and pull-outs, but these are often put together by senior news journalists.
As a beginning freelance writer, the magazine market – both mass and niche titles, on stands and online – is going to prove to be a more accessible and exciting arena for your work, at least at first.
Only around 10 per cent of consumer magazines have an average circulation greater than 200,000. More than this many copies every week defines a publication as a ‘mass market’ title, which means that 9 out of every 10 titles you see in the newsagent has a limited target market. That leaves a number of small special-interest titles available to consumers - ‘niche titles’- which are the main market for beginning freelance writers.
It’s all very encouraging: all those different titles mean lots of potential buyers for your articles. Here’s just a rapidly assembled sample of the many kinds of magazines that are out there looking for material from freelance writers:
Arts and crafts
Food and wine
Hair and make-up
Hip hop music Football
Home entertainment hardware