Building an Author Platform: Social Media

Earlier, we saw that, in order to build a comprehensive, attractive and effective ‘shell’ around the kernel of a work of fiction, an author needs to minimally have a website - and that website needs to be set up so that it has something to offer for the casual visitor (a 'lead magnet', a free gift which will be of value to that visitor), as well as something for the more interested visitor and especially a booksales point for the ‘hot prospect’, the visitor who is actively looking and is willing to buy.