Organic Marketing Part Four: Locating Your Audience


If we accept that a major part of successful marketing has to do with understanding your target audience, then there are questions writers need to ask themselves, including the following:

What type of reader are you trying to reach?

What is the size of the genre preferred by this ideal reader?

Where is this ideal reader located (both geographically and online)?

What are they missing in the material they read already that you provide in your fiction?

How will you know if they are missing it?

What is the demographic of the ideal reader? For example, consider age, gender, income range, and hobbies.

Is your ideal reader going to be a more ‘traditional’ kind of person? Or are they going to lean towards being ‘unconventional’?