CLARENDON HOUSE PUBLICATIONS

Whenever a business is not functioning well in terms of production, delivery, sales or profits, at the bottom of its difficulties will...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

At every point of your business, on every web page, in every store, on every visit, you need to have mechanisms for getting what...

Ideas underpin any piece of fiction. They make the difference between the book that doesn’t get sold and the bestseller; they also make...

If ideas form the centre of a successful piece of fiction, does it matter what those ideas are? Should a writer just dream up any kind of...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

It is an understatement to say that your client database is probably an under-utilised resource. You have to decide what kind of resource...

I am going to tell you the simple secret formula that lies behind every success in business and in Life. I’m going to tell you right...

What creates ‘appeal’ in a fictitious character? Is it cute looks? Except in movies or a theatre setting, the looks of any character are...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...