Aristotle and the 3 Methods of Persuasion
It could be argued that the goal of any kind of writing is to effect change upon the reader. The goal of simple, argumentative writing is...
The Secret Language of the Customer
How do you define ‘business’? Buying and selling? Doing deals? Money changing hands for something? Any and all businesses, to be proper...
'The Last Battle' to Get Readers Into Heaven
Having revisited Narnia in its past, in The Magician's Nephew Lewis succeeded in reinforcing its symbology by giving powerful and...
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers • the magnetic power that attracts readers...
How to Master Humour
Humour works on surprise. It’s all about the ‘juxtaposition of inappropriateness’, which is a complex phrase describing the exaggerated...
Lewis and Parallel Universes
In most people’s minds today, there is a common misunderstanding about the Middle Ages, based on two or three accepted ‘facts’ which are...
'The Magician's Nephew': the Beginning of the End of Narnia, Part Two
In the first chapters of The Magician's Nephew, Lewis touches upon the Twentieth Century notion of the nature of the universe, and comes...
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers • the magnetic power that attracts readers...
'The Magician's Nephew': the Beginning of the End of Narnia, Part One
While The Lion, the Witch and the Wardrobe leapt into life in Lewis’s imagination as a fully-fledged tale in its own right, Lewis...
Why We Listen to Strangers - and How to Use That in Business
You probably realise that, to have success in sales, you need to start thinking about your product or service as a set of solutions to...