

The World of Marketing: The Seven Circles of Marketing
When writers put down their (often metaphorical) pens and start to look into the world of marketing, a glazed expression tends to appear...


Fictivity: The Power of Fiction to Haunt Us
As part of my Audience Location Service, I often ask authors to list five words which describe their own fiction. It’s an exercise...


Fictivity: To Be, Or Not To Be
We’ve probably all heard of binary code, the computer language of the two-valued ‘off and on’ through which even the most advanced...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Facebook Groups: Their Real Strength
After a recent article in which I recommended that individual authors set up their own Facebook groups, a question or two arose. The...


Similarity and Difference: The Magic Rhythm
Similarity, difference; difference, similarity. These are the two elements which make up the magic rhythm which controls human attention...


Some Thoughts on Becoming a Successful Writer
Here are some quick thoughts, after observing hundreds of writers and studying dozens of master authors and their careers, as to how you...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Why Not Have Your Own Facebook Group?
I know that many writers join Facebook groups all over the world as part of their determination to get their work known. The theory is...