Building An Author Platform: Social Media
Earlier, we saw that, in order to build a comprehensive, attractive and effective ‘shell’ around the kernel of a work of fiction, an author needs to minimally have a website - and that website needs to be set up so that it has something to offer for the casual visitor (a 'lead magnet', a free gift which will be of value to that visitor), as well as something for the more interested visitor and especially a booksales point for the ‘hot prospect’, the visitor who is actively lo
Building An Author Platform: Websites
Many writers get confused about websites and social media pages and so forth. What is the best way to build that thing called an ‘author platform’? How can they do it so that they sell more books? The truth is that there are many ways to build a platform for authors. And how you construct it, and where you place emphasis, has much to do with what exactly you are trying to achieve. There are loads of people out there willing to give you advice about all of this - so much so