CLARENDON HOUSE PUBLICATIONS

Continuing our series on why certain marketing campaigns worked:   De Beers: A Diamond is Forever   In 1999, the magazine AdAge claimed...

Some of these campaigns are not so recent. But in each case they struck home.   A successful campaign is one which creates a motion...

Is there anyone in your story who has the following attributes most of the time?   • The person portrays himself or herself as...

Protagonists grow and change, learn and develop: the story is the soil in which they do this. They are the part of the tree which is...

Some writers ask me ‘What’s the difference between the action and plot of a novel and its ideas or theme?’   In the terms described at...

In some Epics, one inhabits a binary world - good/bad, right/wrong, black/white etc. There are two ways out: the first way (the Old...

Have you ever read a book which, in the first few pages, fails to make it clear enough whose point of view in the story you should be...

One of the primary channels between your shifting, ever-changing and elusive thought-world and the more fixed, slower-moving and fairly...

One of the most popular and highly esteemed novels in English literature, Wuthering Heights , published in 1847, sold very poorly at...