

The Single Biggest Problem in Marketing
I had had some experience of marketing before I was making a living as a business consultant in London, but it was in London that the...


The Structure of 'That Hideous Strength'
As we have seen in earlier articles, That Hideous Strength , the third novel in Lewis's so-called 'Space' trilogy, is actually a...


That Hideous Strength: A Modern Thriller
Out of the Silent Planet, Voyage to Venus and That Hideous Strength are in fact three different attempts to accomplish the same...


A Word About 'Sizeism'
‘Sizeism’ is a coined term to describe the prejudice which seems in-built in a modern conception of the universe and its nature. As we...


Developing a Business Narrative
Writing and selling books is a business, whether you like it or not. The writing is where the product is created; the selling is a...


What Type of Organisation is Yours?
There are three basic types of businesses: those which are driven by products, those which are driven by markets, and those which are...


The Silent Planet
Out of the Silent Planet was Lewis’s first attempt to use the tool of a novel to try to convey to an audience something of his...


C. S. Lewis's First Novel: 'Almost Felt, Wholly Imagined'
Out of the Silent Planet , published in 1938, was Lewis’s first novel and our first glimpse of how he would use fiction to express what...


Comedy in 'The Importance of Being Earnest'
Wilde’s The Importance of Being Earnest is presented as being a traditional comedy, displaying notable features of slapstick, farce and...

