The Missing Ingredient in Sales and Marketing
Sales and marketing are much easier than is commonly believed. There is one huge component missing from most advice in this area, and...
The Magic of Marketing
In the world of dreams, a writer often imagines that the bulk of the work is done when the first draft is complete. It’s a persistent...
A Matter of Perspective
If you had a reader sitting in front of you right now, which of the following would you use to open your story with? 1. A nagging worry...
Your Most Valuable Commodity
What’s your most valuable commodity? You may have thought of your house or some appliance or object within it; perhaps you thought of a...
What Resonates With Readers?
What resonates with readers? Fear. No, I don’t mean that you all have to rush off and write horror novels - though I know one famous...
Build Your Own Ocean
Have you reached a point with your activities as a writer where you now have written your novel and have even perhaps posted it online -...
Effective Selling
What would you need in order to be able to effectively ‘sell’ something to others? Self-evidently, perhaps, you would need some...
'Once Upon a Time...'
’Once upon a time…’ Whenever a story-teller says those words, what happens in the minds of his or her audience? A story-teller is a...
The Components of a Successful Story
A great story begins with an idea. With foresight, an author who is going to be successful might glimpse the satisfaction that...