CLARENDON HOUSE PUBLICATIONS

So you are, or want to be, a self-published author? Like many, you may have gone into it with the notion that it was just a case of...

Here are some brutal facts of marketing: Your readers are currently doing something else. They are busy and their attention is on other...

Earlier, we looked at a simple way of looking at storytelling. You can boil down the Four Basic Genres of Fiction into these analogies:...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

Here’s a simple way of looking at the four basic kinds of stories. Epic Stories (90% of fiction) The protagonist digs a hole, but fills...

‘The marketplace’ is an impersonal thing. That’s no accident, nor is it particularly desirable. Our society has grown up around ‘the...

Here are a series of diagrams to illustrate what I am talking about when it comes to marketing your book. You probably often feel like...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

I should state for the record that I believe there to be immutable laws of marketing in the same way that there are immutable laws of...