The Descent of the Gods in 'That Hideous Strength'
That Hideous Strength , having evolved from the skeleton of a political and supernatural thriller into the body of an Epic fantasy, comes...
Your Marketing Strategy
Some thoughts about a future marketing strategy for any small business. Â Take a look at your current numbers. Â One of the things they...
Tolkien's 'Heresy'
’In the beginning God created the heavens and the earth.’  Thus the Holy Scripture of the Catholic Church begins and the profession of...
Antagonists in 'That Hideous Strength'
In That Hideous Strength , Lewis, apart from using the psychological thriller as a basis for moving the reader over into the Epic world...
The Turning Point in 'That Hideous Strength'
There is a point up to which C.S. Lewis's novel That Hideous Strength  has been more or less a modern political thriller. But we...
Make More Money Faster - the Secret
What can you take out of a business and leave it better than it was before? Â How can you remove something very basic and yet have the...
An Unbelievable Truth in Small Business
In the early 1990s I was making a living as a business consultant in London. I worked with several small businesses, mainly in North...
The Single Biggest Problem in Marketing
I had had some experience of marketing before I was making a living as a business consultant in London, but it was in London that the...
The Structure of 'That Hideous Strength'
As we have seen in earlier articles, That Hideous Strength , the third novel in Lewis's so-called 'Space' trilogy, is actually a...