CLARENDON HOUSE PUBLICATIONS

By way of summarising, here’s a chart of what the flow of traffic would look like if you set things up based around the Marketing Mantra:...

Though writers work alone (usually), their work exists in a community of other work as soon as it is published. Human beings think in...

To answer a couple of questions that have come up: ‘Does my writing have to be different to everyone else’s in a particular genre in...

OK, so as we have seen the first approach you can take if you want to have fun marketing is to concentrate on the type of writing you...

Here’s another way to approach your marketing. You might even enjoy it. Here’s how it works — four potential angles: your target readers,...

Continuing with our analogy between narrative points of view in fiction and a football match, we can see that, once we step off the...

Carrying on with our football analogy from earlier, we saw that what is called ‘stream of consciousness’ in fiction would be similar to...

[A repeat of a popular article which appeared some years ago in this blog.] * for American readers, the ‘football’ to which this article...

So let’s assume that you have set up a social media group based on a general topic in which you are fascinated, and which is connected to...