CLARENDON HOUSE PUBLICATIONS

If you use a social media group to gather an audience who are broadly interested in the types of story that you write, then make that...

Right — so we’re engaged in the project of gathering your audience, and we’ve had a look at exactly what kind of process a potential...

As I said last time in this series, the most effective method I have found of establishing enough data for a successful book marketing...

The idea of this series of articles is to make you the most effective marketer of your own work that it’s possible to be. Naturally, it...

What attracts your attention? Human attention is drawn to things that a) seem out of sequence b) contain gaps or mysteries or missing...

To recap slightly: modern marketing tells you to stand in a packed room and toss out your message like tennis balls into the crowd in the...

We’re looking at marketing as nothing more (and nothing less) than communication . The basic idea is that, when you write a story, you’re...

Continuing our series about marketing as communication, we come to the point of defining some steps which every writer who wants to be...

So if marketing is communication, and if the act of marketing is an extension of the act of writing — both involving building on appeal...