CLARENDON HOUSE PUBLICATIONS

Earlier, we looked at a simple way of looking at storytelling. You can boil down the Four Basic Genres of Fiction into these analogies:...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

Here’s a simple way of looking at the four basic kinds of stories. Epic Stories (90% of fiction) The protagonist digs a hole, but fills...

‘The marketplace’ is an impersonal thing. That’s no accident, nor is it particularly desirable. Our society has grown up around ‘the...

Here are a series of diagrams to illustrate what I am talking about when it comes to marketing your book. You probably often feel like...

Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...

I should state for the record that I believe there to be immutable laws of marketing in the same way that there are immutable laws of...

Imagine that you are a gardener. You want to grow a particular plant from a seed, and you read up on how best to do this. Carefully...

You might recall Galadriel from The Lord of the Rings as the beautiful and other-worldly queen who reigns over the apparently timeless...