

The Seven Levels of Attention
A couple of years ago, I wrote a series of blog articles called ‘The Seven Levels of Attention’. It began as a reflection on what happens...


The Seven Functions of the Self-Published Author: The Marketing Machine
Planning is intangible, but vital to success; Management is equally phantom-like, but essential if one wants to make one’s dreams come...


The Seven Functions of the Self-Published Author: Getting Off the Hamster Wheel
‘Now it’s all very well talking about marketing,’ some of you might be saying (or thinking), ‘but I’m a writer and I have a busy life....


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The Seven Functions of the Self-Published Author: Marketing
When I was working as a Management Consultant it was back in the days before the internet — you know, those prehistoric times when the...


The Seven Functions of the Self-Published Author: Short Circuiting Yourself
When I was a Management Consultant — which is really just a fancy name for someone from whom business people sought management advice —...


The Seven Functions of the Self-Published Author: Downfalls
Remember the senior executive from a while back? Her job was under threat because she hadn’t been spending enough time on certain...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The Seven Functions of the Self-Published Author: Playing the Piano
If you look over the accompanying diagram, you’ll see the seven functions which need to be accomplished to build a successful career as a...

