

The World of Marketing: Selling Your Daisy Chain
Two models: one to do with owning property and selling it; the other to do with sharing viewpoints. The quest to ‘make it’ as a writer...


The World of Marketing: Two Models
Those of you who have been following this series of articles to do with marketing will have seen something of an attempt to shatter or at...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The Seven Functions of the Self-Published Author
So you are, or want to be, a self-published author? Like many, you may have gone into it with the notion that it was just a case of...


The World of Marketing: Some Brutal Facts
Here are some brutal facts of marketing: Your readers are currently doing something else. They are busy and their attention is on other...


The World of Marketing: Digging Holes
Earlier, we looked at a simple way of looking at storytelling. You can boil down the Four Basic Genres of Fiction into these analogies:...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


A Simple Way of Looking at Storytelling
Here’s a simple way of looking at the four basic kinds of stories. Epic Stories (90% of fiction) The protagonist digs a hole, but fills...