

The World of Marketing: Two Stories
‘The marketplace’ is an impersonal thing. That’s no accident, nor is it particularly desirable. Our society has grown up around ‘the...


The World of Marketing: Some Diagrams
Here are a series of diagrams to illustrate what I am talking about when it comes to marketing your book. You probably often feel like...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The World of Marketing: Quality and Viability
I should state for the record that I believe there to be immutable laws of marketing in the same way that there are immutable laws of...


The World of Marketing: A Gardening Model
Imagine that you are a gardener. You want to grow a particular plant from a seed, and you read up on how best to do this. Carefully...


Galadriel: A Lesson
You might recall Galadriel from The Lord of the Rings as the beautiful and other-worldly queen who reigns over the apparently timeless...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


The World of Marketing: Passing Things On
I used to be a big fan of the Middle Ages. If I had had a time machine during my childhood, I would probably have tried to visit England...


The World of Marketing: Living in the Garden
It’s enormously difficult to shake off a cultural inheritance in which one has been submersed for one’s whole life. For about the last...