The World of Marketing: Outside the Framework
Darwin is seen as the source of the idea of ‘survival of the fittest’, but it is a notion that expresses only part of human nature —...
Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...
The World of Marketing: The Ironic Framework
Readers of my book How Stories Really Work will be familiar with my assertion that we live in an Ironic Age culturally. This means that...
The World of Marketing: The Notion of 'Intellectual Property'
If it’s true that we live in an Ironic Age culturally — in which subversion is the basic principle, and where previously accepted norms...
The World of Marketing: Some Practical Tips
If the above diagram resembles the blueprint for a machine, that’s understandable — because that’s what it is. It describes the progress...