CLARENDON HOUSE PUBLICATIONS

[A repeat of a popular article which appeared some years ago in this blog.] * for American readers, the ‘football’ to which this article...

So let’s assume that you have set up a social media group based on a general topic in which you are fascinated, and which is connected to...

You’re probably going to think that I have wandered off the subject of organic marketing here, but it’s in order to make real an analogy...

Modern culture is made up of some core concepts, one of which is the idea that the mind is made up of two ‘halves’, the conscious and the...

So what does an average day look like for a writer who wants to undertake organic marketing? Obviously, the pattern of an individual day...

Using our Marketing Mantra, we can effectively set up a profitable writing career. But the fact that it is a ‘mantra’ doesn’t mean that...

Let’s take a closer look at the Marketing Mantra that we mentioned last time: Attract generally; attract specifically; engage fully;...

There’s a little voice in our heads which questions everything, analyses everything, and often jumps to conclusions. When we are browsing...

We’ve been talking about using social media groups as a marketing tool — a marvellous one, unavailable to earlier generations — to gather...