

How the Mediaevals Thought About Thought
In the world of art and artistic creation, a fundamental confusion often occurs. We’ve all been brought up in a culture heavily...


How to Write Your Author Prospectus Part Three
If you’ve been following this series, and applying its recommendations, you should by now have two sets of data. The first is a...


How to Write Your Author Prospectus Part Two
So from yesterday’s article you might have developed a vague notion of who reads your stories or who might read them in the future. But...


How to Write Your Author Prospectus Part One
We’re going to dive straight into putting together a prospectus, the primary aim of which is to sell yourself to yourself. In other...


An Introduction to an 'Author Prospectus' - the Document That Could Change Your Writing Life
Followers of this blog in recent months may have detected a trend towards a new look at being successful as a writer. This is a ‘new...


Ian and Cassandra and Push and Pull Marketing
I’d like to introduce you to two writers, Cassandra and Ian. Ian is a creative and productive multi-genre writer. He can turn his hand to...


'Push versus Pull' in Marketing - and in Writing
Broadly speaking, there are two types of marketing. And strangely enough, two types of writing. Perhaps they are related. Let’s see. The...


Growing Rich as a Writer: A Guide
You want to grow rich as a writer? That's an oxymoron, right? A ‘rich writer’ reads like a contradiction in terms in today’s marketplace....



