

A Different Way of Doing Things... Part Two: The Default Model
This is the default model of ‘being a writer’: You do something you don’t really like to make enough money to give you time to write;...


A Different Way of Doing Things...Part One: Four Observations
After several years of running the Inner Circle Writers’ Group and having published millions of words from over 300 new and established...


Using a Small Press: Advantages and Disadvantages
With the advent of the internet and more sophisticated desktop publishing tools and distribution methods, a gap opened up in the...


The World of Marketing: 'What Does Branding Have To Do With Me?' Four Key Things...
When you decide to make a career as an author, whether you realise it or not, you have said ‘I am setting up a brand’. So much hype and...


The World of Marketing: Four Important Things to Recognise to Avoid Feeling Demoralised
You’ve published a book — a book you slaved over from the first sentence to the last, a book you poured your own blood into, a book which...


Organic Marketing Part Nine: Husbanding the Imagination
Writers who are serious about extending their writing into sustainable careers will seek to husband their imaginations, not exploit them....


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Organic Marketing Part Eight: A Little Ode to the Writer
Writers do not thrive as parts of a machine. It’s a peculiar thing. By far the majority of writers with whom I have worked for the last...


Organic Marketing Part Seven: Beginning the Journey
If we want to adopt an organic marketing approach, the first questions we must answer are: What is organic marketing? And why do it?...

