CLARENDON HOUSE PUBLICATIONS

Let’s take a closer look at the Marketing Mantra that we mentioned last time: Attract generally; attract specifically; engage fully;...

There’s a little voice in our heads which questions everything, analyses everything, and often jumps to conclusions. When we are browsing...

We’ve been talking about using social media groups as a marketing tool — a marvellous one, unavailable to earlier generations — to gather...

In 1974, my then English teacher Mr. Sweeting read out a long list of books from which we were supposed to select one to read over the...

If you use a social media group to gather an audience who are broadly interested in the types of story that you write, then make that...

Right — so we’re engaged in the project of gathering your audience, and we’ve had a look at exactly what kind of process a potential...

As I said last time in this series, the most effective method I have found of establishing enough data for a successful book marketing...

The idea of this series of articles is to make you the most effective marketer of your own work that it’s possible to be. Naturally, it...