

The Focus of Your Writing
One of the deepest lessons of being a successful writer is to do with where to place focus. I don’t mean the focus that the writer puts...


The World of Marketing 4: Cold Marketing
A writer recently asked me this question as part of my coaching programme: I sent a promotion to a cold list offering a free e-copy of my...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Why Do Writers Become Writers? And Why Do They Fail?
Most writers become writers for three main reasons, not necessarily in this order. The first reason is income. They hope that writing can...


The World of Marketing 3
When you think about genres like science fiction, fantasy or horror, what are the first names that come to mind? Asimov? Tolkien? King?...


'The Signalman': An Exercise in Close Reading
I’m going to show you here an excerpt from the beginning of Charles Dickens’ masterpiece of a short story, 'The Signalman'. Then I’m...


Learn what a story really is...
Learn: • what a story really is • what it is actually doing to and for you and other readers ​ • the magnetic power that attracts readers...


Doctor Who: The Woman Who Fell To Earth - Some Initial Thoughts
Being Sheffield-born, and now living just outside that city in the glorious Yorkshire countryside, it’s a little difficult separating out...


The World of Marketing 2
I read almost every day about writers struggling in the marketplace, either to get their books noticed and accepted by publishers, or,...

