Fictivity: The Power of Fiction to Haunt Us

As part of my Audience Location Service, I often ask authors to list five words which describe their own fiction. It’s an exercise designed to help isolate exactly what their fiction is ‘about’ or like, so that a whole process of identifying its true market can begin.

But it’s interesting that the most common word which comes up in such an exercise is the word ‘haunting’. From authors who write detective fiction to those who write modern fables, from tales of