An Introduction to an 'Author Prospectus' - the Document That Could Change Your Writing Life


Followers of this blog in recent months may have detected a trend towards a new look at being successful as a writer.

This is a ‘new look’ precisely because it is at variance with the methodology used by 99% of writers in their efforts to achieve recognition and commercial viability. Those writers take this approach: they pluck ideas and words straight from their heads and write and write and write and then submit and submit and submit to every opening that presents itself in the hope that one day they will get a ‘break’, be recognised and ‘make it’. If they have plenty of stories or books written, they tend to adopt the same approach to marketing those stories or books: they simply bombard the internet with ads or mentions or links, again in the hope that by pouring out promotion in massive volume they will at some point reach sufficient readers and achieve viability.

Recognise that model? It’s the common, contemporary model of a writing career. And in 99% of cases, it doesn’t work. People only keep doing it because of the allure of that 1% of cases who get lucky.

The assertion here is that they ‘get lucky’ precisely because, underneath all the noise and wastage, they strike the principles outlined herein.

Hundreds of hours (and in some cases thousands of pounds or dollars) can be spent chasing the goal of literary and commercial ‘success’ in the way described above. We have been exploring how to do things differently, based on a study of what actually works, beneath all this rush and hype and activity. Readers can review earlier articles at their leisure: in summary, what this builds up to is an inward-looking strategy rather than an outward-looking one. Instead of writing and then bombarding, let’s examine and discover; instead of ‘pushing’, let’s ‘pull’, and see what happens.

What occurs when you look inward, and explore your own work, is that you develop a powerful, lasting and extensive foundation for yourself. Not only do you ‘come to