Ian and Cassandra and Push and Pull Marketing

I’d like to introduce you to two writers, Cassandra and Ian.

Ian is a creative and productive multi-genre writer. He can turn his hand to just about anything: short stories, drabbles, novellas and so forth, and in just about any genre — realistic, literary, science fiction, fantasy, horror, etc. He has a good command of the English language and a workable knowledge of things like Shunn format and how small presses work, so he gets published quite frequently. Whenever a submission opportunity comes up, he will often have something to offer — but he finds that he is in competition with dozens, perhaps hundreds of other, similar writers out there, all chasing relatively few opportunities to get into print.

Ian’s stories are good, workmanlike, competent, and occasionally great, having an emotional impact upon many readers.