The Secrets of Creativity


I have been approached repeatedly about the so-called ‘secrets’ of creativity for as long as I can remember. The subject of creativity is surrounded by so much mystery and there is so much advice out there about how to be creative that it is easy to get overwhelmed by the whole question. Too often people fall into the following traps:

1. They conclude that their favourite rock star, painter, author or other artist has unlocked the way to creativity and so decide that they must be like that person in order to be truly creative.