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The 'Laws' of Spamming Part 3

Broadly speaking, there are two kinds of people in our lives: those with whom we have close relationships based on family affection, friendship, romantic attachment or care, and those whose relationship to us is commercially based.

When we buy car insurance or a pizza, for example, we converse with people with whom we have probably never met and the substance of our interaction is the transaction in which we hand over money in exchange for a product or a service. We don’t usually feel any kind of connection with the other person and maintain the minimum of affinity or communication needed to get the transaction done as pleasantly as possible. Anything other than money changing hands for a wanted item or service seems out of place. Whereas, when we engage with our family or friends, money is not normally the basis of the relationship - in fact, if money intrudes into that bond, it can feel awkward and unnatural, such as asking your best friend for a loan.