Your Guide to the Guide: Part 8 More About Blurbs


Some interest has been expressed in my Blurb Workshop, which you can read more about in earlier articles and in the Guide, here.

As further examples (taken from my Marketing Handbook for Writers), below are the blurbs for three of the top bestsellers for 2017 from Amazon’s list. No claims are made here as to whether these books are ‘good literature’ or not - I’m merely using them as examples of how 'incompletenesses' are used effectively in marketing:

Example # 1:

The Kicking the Bucket List

Meet the daughters of Iris Parker. Dee; sensitive and big-hearted; Rose uptight and controlled and Fleur the reckless free spirit. At the reading of their mother’s will, the three estranged women are aghast to discover that their inheritance comes with strings attached. If they are to inherit her wealth, they must spend a series of weekends together over the course of a year and carry out their mother’s ‘bucket list’.