The World of Marketing: Some Brutal Facts


Here are some brutal facts of marketing:

Your readers are currently doing something else. They are busy and their attention is on other things — not only other books, but Life and work and bills and everything else.

If it helps, you can imagine them like a swift-flowing river at your feet, thousands of gallons of water — or attention, in this case — pouring past you every minute.

You might try yelling about your book from the riverbank, but chances are you’ll be ignored.

The truth is, you don’t want the attention of the whole river anyway. You only want to attract the attention of those people in it who might be interested in what you have offer.

So what do you do?

You dig a channel. This is where the analogy breaks down a little bit, because your channel will also contain filters, so that only those people who are super-interested in your book get closer and closer to it. Finally, the people who are really going to enjoy it buy it and read it.

But to draw in readers like that you have to turn your book into something that grabs their attention. It’s a Catch 22 situation, because the thing that will really draw their attention is the story — but you have to get them close enough to buy the book so that they can see the story.