Crack Your Marketing: Find Your Writing Personality


OK, so as we have seen the first approach you can take if you want to have fun marketing is to concentrate on the type of writing you absolutely love to do. This pinpoints your most focused audience, the readers who will love reading it as much as you love writing it.

And narrowing that down helps you pinpoint your second angle: what is your writing’s personality?

You’ve probably read, and maybe experimented with, all kinds of things to do with the notion of ‘branding’. Branding is usually defined as ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products’. An effective 'brand strategy’ is supposed to give you a major edge in increasingly competitive markets.

But what is a ‘name, symbol or design that identifies and differentiates a product from other products’ in terms of being a writer?

Of course, a writing ‘name’ seems obvious: that’s your name, or pen name. But what about ‘symbol’ and ‘design’? It’s easy for writers to get these confused with the symbols in their fiction or the design of their covers.

Writers need to take a step back and look at what they are trying to do — and even more important, what they want to do, what they really enjoy doing. Because answering those questions reveals who they are as writers, and opens the door to names, symbols, designs and all the rest of it.


Your Writing Personality

What is it about your writing that makes it stand out from the crowd?

Vitally, what is it about your writing that you particularly enjoy?

You took a look at this when you examined your target readers earlier: there, you were breaking down your readership based on what you most enjoyed writing. You perhaps listed out some qualities that your fiction possesses.

But now, zoom in even further.

What exactly do you get the most buzz from when writing?

Is it devising characters who become lovable?

Tracing out plots with their twists and turns?

Just writing one word after another and seeing where it all takes you?

Finally revealing all in a thrilling climax?