How to Write Blog Posts That Drive Real Traffic - a guest blog from Jessica Fender

Running a blog is a challenging task that requires investing your efforts in all the right places. And your main goal is to write a blog post that people are going to love reading. That’s the only way to drive real traffic. But, you need to know how to write a blog post that is effective, interesting, and attention-worthy.

If you need to improve your blog posts but aren't sure how- just keep reading. Below, you'll find the crucial elements of writing blog posts that drive real traffic.

Let’s take a closer look.

1. Cover Trending Topics

You have your target audience and your niche. Now, you need to make sure you’re choosing to cover topics according to those two factors.

That means that you need to:

  • follow the latest news and events in your industry

  • stay updated on all the trends and innovation

  • cover trending topics that your target audience will want to read about

This is the essential step in making sure your content reaches its target audience and keeps them interested in every next post.

2. Use Everyday Language

There are so many bloggers who believe that their content should sound like it’s been written by a college professor or a scientist. But, this is just another misconception.

The truth is, you want your blog post to sound friendly and warm. That means that you should use simple language that everyone in your target audience will understand.

That includes:

  • everyday vocabulary

  • simple sentence structures