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How to Write Blog Posts That Drive Real Traffic - a guest blog from Jessica Fender

Running a blog is a challenging task that requires investing your efforts in all the right places. And your main goal is to write a blog post that people are going to love reading. That’s the only way to drive real traffic. But, you need to know how to write a blog post that is effective, interesting, and attention-worthy.

If you need to improve your blog posts but aren't sure how- just keep reading. Below, you'll find the crucial elements of writing blog posts that drive real traffic.

Let’s take a closer look.

1. Cover Trending Topics

You have your target audience and your niche. Now, you need to make sure you’re choosing to cover topics according to those two factors.

That means that you need to:

  • follow the latest news and events in your industry

  • stay updated on all the trends and innovation

  • cover trending topics that your target audience will want to read about

This is the essential step in making sure your content reaches its target audience and keeps them interested in every next post.

2. Use Everyday Language

There are so many bloggers who believe that their content should sound like it’s been written by a college professor or a scientist. But, this is just another misconception.

The truth is, you want your blog post to sound friendly and warm. That means that you should use simple language that everyone in your target audience will understand.

That includes:

  • everyday vocabulary

  • simple sentence structures

  • no technical terminology

  • ease of reading

In case you need extra help with writing easy-to-read blog posts, check out these dissertation writing services that could give you a hand.

Make sure your posts are simple in form and structure but effective in their content.

3. Solve a Problem

Another important aspect of your blog post is the value that it offers to the readers. You need to ask yourself:

  • Is this content useful for my target audience?

The best way to ensure they’ll love reading your content is to:

  • understand their pain points

  • provide solutions to their problems

  • offer tips and advice

This way, you’ll be offering something truly valuable and worth their attention. Therefore, make sure to write practical and applicable advice and give your target audience a reason to come back for every new blog post that you write.

4. Write Killer Headlines

Your blog posts need a little help to reach your target audience. And, there's no better way to do it than to write headlines that are powerful and effective.

Here are the elements of a great headline:

  • it contains a keyword

  • it makes a promise

  • it contains numbers

  • it’s specific

To make sure you understand this, we’ll compare great headlines with bad ones:

  • How to Lose Weight vs. 12 Surefire Ways to Lose After-Pregnancy Weight

  • Best Pottery Tips vs. 11 Tips For Pottery Beginners to Get Started

The second title in both cases is much more specific, promising, and thus more effective. It gives the readers a firm reason to choose that blog post over the competitors, which is exactly what you want to happen.

5. Include Rich Visuals

Everybody loves to read a quality piece of content. But, they'll enjoy it far more if it's rich in visuals.

Visuals make the whole experience of reading a blog post more memorable and fun. Visuals can help the readers understand the content better and bring it closer to them.

This is why you should include in your blog posts:

  • images

  • videos

  • GIFs

  • infographics

It will amaze your audience and give them a reason more to read your blog post top to bottom.

Final Thoughts

Writing a blog post that drives traffic is quite a challenge, but it’s far from impossible. All you have to do is follow the right guidelines.

Use the tips we’ve shared above to start writing better blog posts that your target audience is going to love.

Jessica Fender is an experienced marketer and blogger who has been writing professionally for 3+ years. She enjoys sharing her expertise with others.


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