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My VIP Marketing Programme: Niche Matters


I recently wrote an overview of my VIP Marketing Programme, and here is that write up broken down into 'bite size' chunks, starting with the first point: niche.


Niche Matters


The programme starts with clearing up exactly what your niche is as a writer. This is something that you may never have looked at before, and certainly not in the way we’ll examine it. You have probably just ‘sat down and written stuff’ without putting much attention on who you’re writing for, and perhaps not even having any clear idea of who might read your work. In this step, we’ll focus on what exactly it is that you write and who would like it.

Before you doubt yourself by asking ‘What if no one does?’ it’s highly