The Very Real Frustrations of Marketing Books - and Their Solutions
I ‘overhear’ many conversations between writers on social media. Many of them go something like this:
‘I’ve tried everything. I write lots of stuff, I post lots of ads, I boost my posts, I announce every new item in every writing group I belong to. Nothing. I try so hard, it’s difficult not to be angry with people out there. I use Facebook ads, I give away books, I use other special offers, I use professional marketers…still nothing.’
‘Nothing I do marketing-wise is ever enough, readers are unappreciative and pick on the smallest of things in my posts, from cover design to the fonts I’ve used. I get zero sales.’
‘I don’t get it. I try to get my books out to the widest possible audiences, and ask for feedback all the way. But all I get back is criticism, often vicious…’
‘It's not fair and I deserve better as a writer. Don’t people realise how much work I have put into this?’
I hear the outrage, the wounded tones, the pain of all the effort for no reward. For many writers, nothing they do ever seems good enough to an unforgiving and unresponsive public.
My heart goes out to writers in this position.
BUT (and it’s a big But) their problems lie in the fact that they are giving their power away and putting the public at large in charge of their destinies. Nothing will change for them, marketing-wise, until they take back their power.
Critical and nasty criticism on social media (or anywhere) is certainly not acceptable and should be avoided anyway — but the reason it can sting so much is because the writer has given it the power to sting.
This is very common. And I know many writers who find marketing to be utterly soul destroying, when they have poured their hearts and souls into a piece of work only to find its sales languishing. Many feel that they have no idea how to change things or where to look for the answer to these marketing woes.
The big lesson is that the