A Quick Tip on Selling Your Book

When Mike Krieger created Instagram he kept the product really simple: take a picture, use a filter, share it with friends. Why did Instagram grow so quickly and eventually beat Flickr and other competitors? Instagram was much easier to use. Now of course Instagram is huge — it’s been called ‘the Facebook for young people’.

This isn’t about why you should use Instagram. It’s about why things grow.

Growth occurs faster when it follows the easiest route.

In other words, when something is easy to do, it doesn’t take much energy to do it. And so it’s more likely to happen.

Doing something for 2 minutes requires less motivation than doing something for 5 hours. Donating a small amount requires less motivation than donating large sum.

Here’s the bottom line: the simpler something is, the more likely it is to get done.

Following from that, if you can make something really simple, it requires less motivation to do it.

What does this have to do with selling books?