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How to Make Money as a Writer Part Three: Profit Margins and Frequency of Purchase

Back in Part One, I teased you by saying that there were four factors involved in making money as a writer - leads, customers, profit margins and frequency of purchase - and that the writer was, simply by being a writer, already engaged in two of them. And that’s true - and in this article I hope to show you how the second two factors - profit margins and frequency of purchase - are much more directly under a writer’s control, but that, if managed well, they also have a positive effect on the first two.

Writers’ expectations generally, we have seen, are along the lines of expecting that a book will sell, and sell well